MARKETING & STRATEGY PAGE

Certified Digital Marketing Associate

Digital Marketing Institute (DMI) · 2026

I combine creative instinct with data-driven strategy to build brands and audiences from scratch.

My marketing work is hands-on and results-focused — from building full content strategies to running paid ad campaigns.

CASE STUDY 1 — MATCHTEES

MatchTees.shop — Brand Build & Marketing

Founded: May 2026 · Platform: Shopify · Product: World Cup 2026 merchandise

MatchTees is a global print-on-demand merchandise store — one limited edition t-shirt per World Cup match, ships worldwide. I built and run the entire brand solo, using AI and digital marketing strategy from day one.

→ Visit matchtees.shop

❋ What I did:

  • Full brand identity, naming, and positioning

  • Shopify store build — product listings, collections, SEO, checkout optimisation

  • Print-on-demand workflow via Printify (100+ products)

  • Meta Ads campaign strategy and execution

  • Social media content strategy across Instagram and Facebook

  • AI-assisted design workflow using Canva and Midjourney

Results:

  • 53,000+ people reached via Meta Ads

  • 65,000+ impressions within first campaign

  • Worldwide shipping — international customer base

  • Full product range live and active

CASE STUDY 2 — NAARISAMATA

NaariSamata — Social Media Strategy

Volunteer Project · 2025–2026 · naarisamata.org

NaariSamata is a UK and India registered charity dedicated to gender equality and the empowerment of women, children, and vulnerable communities. I volunteered as their socialmedia strategist and animator, developing a full strategic framework from scratch.

❋ What I delivered::

  • Observation report: audit of current LinkedIn, Instagram, and Facebook performance

  • Competitor analysis: Womankind Worldwide, The Malala Fund, CARE International UK

  • 9 content pillars mapped to NaariSamata's 8 active projects

  • 12+ month content calendar with rotating weekly framework

  • Platform-specific guidelines for LinkedIn, Instagram, and Facebook

  • Brand voice principles, visual guidelines, and hashtag strategy

  • Post templates for impact stories, awareness posts, volunteer spotlights, and campaigns

  • Campaign planning around key awareness dates (IWD, 16 Days of Activism, Day of the Girl)

NaariSamata - Report
Content Strategy