AI as Strategy
The real power of AI isn't in the outputs — it's in what it enables you to build.
In 2026 I founded matchtees.shop — a global World Cup 2026 print-on-demand merchandise brand. The entire operation — product design, store setup, content creation, ad strategy, and customer communication — is built and managed with the help of AI tools and digital marketing strategy.
MatchTees reached over 53,000 people through Meta Ads within its first weeks, ships worldwide, and carries a full product range of limited edition match tees for every World Cup game.
AI & marketing
CASE STUDY 1 — MATCHTEES
MatchTees.shop — Brand Build & Marketing
Founded: May 2026 · Platform: Shopify · Product: World Cup 2026 merchandise
MatchTees is a global print-on-demand merchandise store — one limited edition t-shirt per World Cup match, ships worldwide. I built and run the entire brand solo, using AI and digital marketing strategy from day one.
❋ What I did:Full brand identity, naming, and positioning
Shopify store build — product listings, collections, SEO, checkout optimisation
Print-on-demand workflow via Printify (100+ products)
Meta Ads campaign strategy and execution
Social media content strategy across Instagram and Facebook
AI-assisted design workflow using Canva and Midjourney
Results:
53,000+ people reached via Meta Ads
65,000+ impressions within first campaign
Worldwide shipping — international customer base
Full product range live and active
→ Visit matchtees.shop
❋ What I delivered::CASE STUDY 2 — NAARISAMATA
NaariSamata — Social Media Strategy
Volunteer Project · 2025–2026 · naarisamata.org
Observation report: audit of current LinkedIn, Instagram, and Facebook performance
Competitor analysis: Womankind Worldwide, The Malala Fund, CARE International UK
9 content pillars mapped to NaariSamata's 8 active projects
12+ month content calendar with rotating weekly framework
Platform-specific guidelines for LinkedIn, Instagram, and Facebook
Brand voice principles, visual guidelines, and hashtag strategy
Post templates for impact stories, awareness posts, volunteer spotlights, and campaigns
Campaign planning around key awareness dates (IWD, 16 Days of Activism, Day of the Girl)
NaariSamata is a UK and India registered charity dedicated to gender equality and the empowerment of women, children, and vulnerable communities. I volunteered as their socialmedia strategist and animator, developing a full strategic framework from scratch.